Ready to deploy

20 SMSF-suitable retirement planning appointments in 60 days. Funnel already built below.

Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.

Pay per result
no monthly retainer
100%
performance-priced
Yours
to keep, regardless
Walkthrough

What we found when we studied Ultimum Financial Services.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Genuinely independent - not owned by or aligned with any institution or product provider. That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Ultimum Financial Services differently.

Your Audience

The #1 thing on their mind before they book: Unsure whether an SMSF is right for them or worth the complexity. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Ultimum Financial Services
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A self-managed super fund is one option, and the right answer starts with your circumstances.
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An SMSF carries choices and trustee responsibilities. Ultimum helps you consider whether it suits your circumstances.
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Start with your circumstances.
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Ultimum Financial Services
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An SMSF can offer more choice around your super. Trustee duties, administration and compliance are part of the decision.
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Ultimum Financial Services
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Established in 2011, Ultimum brings super, investments and retirement planning into one advice relationship.
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Advice built around your life.
Genuinely independent advice.
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Ultimum Financial Services
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Ultimum's Plan, Protect & Grow process brings your goals, family, assets and retirement strategy into one conversation.
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Keep the control, lose the admin

Variation 1 of 2
The admin fear, answered
Headline: Keep control. Skip the paperwork.

Hook options:
1. If you've been told a self-managed super fund is too much paperwork, you've only heard half the story.
2. Most people talk themselves out of an SMSF over one word: admin.
3. The industry-fund line is that a self-managed fund means drowning in forms. That's not how it has to work.

You want more say over your super, and someone's told you the paperwork will eat you alive. Worth worrying about, sure, but it's the wrong reason to walk away. You keep the control. An adviser who runs it for you takes on the reporting, the compliance and the annual grind. As a genuinely independent Perth team, we do this the same way for clients across the country over video, so where you live doesn't change the advice. It starts by listening to what you actually want your super to do, then we tell you plainly whether a self-managed fund gets you there or not. If it doesn't, we say so. Tap the link and get a straight read on whether an SMSF is right for you, in a no-obligation discovery meeting.
Variation 2 of 2
Already have a fund and buried in it
Headline: Your fund shouldn't run your calendar.

Hook options:
1. You set up a self-managed fund, and now it feels like a second job you never applied for.
2. If your accountant handed you a fund and then handed you the paperwork, this one's for you.
3. Owning your super was supposed to feel like freedom, and instead it feels like a filing cabinet.

You already have the fund. What you didn't sign up for was the never-ending stack of paperwork left sitting on your desk. Owning your super shouldn't mean managing it alone. Our team takes on the compliance and the reporting so you get the control back without the admin, and you keep the final say on the decisions that shape your retirement. Because we're independent and not aligned to any product provider, the advice serves you, and we work with people right across Australia over video, so this holds wherever you are. It starts the way it always does with us, by listening to where your fund is now and where you want it to go. Follow the link and book a no-obligation meeting to find out what running your fund should actually feel like.

Angle 2: Your accountant set up the fund, nobody built the strategy

Variation 1 of 2
A fund that exists isn't a fund that's working
Headline: A fund that exists isn't a fund working.

Hook options:
1. Your accountant set up your super fund, but nobody ever built the strategy inside it.
2. There's a difference between having a self-managed fund and having one that's actually working.
3. If your fund's been on autopilot since the day it opened, it's costing you and you can't see it.

A lot of people have a self-managed fund that was set up years ago and hasn't been touched with any real thinking since. A structure got put in place, and then the strategy never got built on top of it. So the fund drifts along, underperforming so gently you don't notice until it's late. Our founder has spent close to twenty years specialising in exactly this, and our whole team works on your plan together rather than leaving it to one person. Being independent means the advice is about your fund, never a product someone wants to sell you, and we do it over video for clients around the country. It starts by listening, then we show you what your fund could be doing that it isn't. Open the link and book a no-obligation meeting to see whether your fund's been coasting.
Variation 2 of 2
The most expensive SMSF mistake
Headline: The costliest SMSF mistake isn't a bad pick.

Hook options:
1. The most expensive mistake in a self-managed super fund isn't a bad investment.
2. People worry about picking the wrong asset. That's rarely what costs them the most.
3. Five years of no strategy will cost you more than one bad call ever could.

Most people think the big risk in a self-managed fund is choosing the wrong investment. It usually isn't. The costliest mistake is years of no strategy at all, a fund left to drift while you assume it's fine because nothing's obviously broken. Nothing breaks. It just underperforms, year after year, and you can't get those years back. We look at what your fund is genuinely set up to do and whether that still matches your life. Our team works on it collaboratively, we're not tied to any institution or product provider, and we advise clients across Australia by video. As always, we start by listening. Hit the link and book a no-obligation meeting to find out if your fund's been drifting.

Angle 3: We'll tell you if an SMSF is wrong for you

Variation 1 of 2
We'll tell you if it's wrong for you
Headline: We'll tell you if an SMSF is wrong.

Hook options:
1. Half the people who ask us about a self-managed fund walk away without one, and we tell them so.
2. Most advice about self-managed super is really a pitch. This isn't.
3. We're one of the few firms that will talk you out of a self-managed fund if it's wrong for you.

When people ask us whether they should open a self-managed super fund, a good number of them get told no, and they leave without one. Real advice should be willing to do that. Because we're independent, there's no property, fund or product we're steering you toward on the side, so you get the straight answer instead of the convenient one. You get an advice-grade read on your own situation from a team that works on it together, delivered over video for people all over the country. It starts by listening to what you're trying to achieve, then we tell you plainly whether a self-managed fund helps or hurts. Tap the link and get a straight answer on whether an SMSF is right for you, with no obligation either way.
Variation 2 of 2
Advice with nothing attached
Headline: Advice with no product attached.

Hook options:
1. A lot of super advice comes attached to a property deal or a product shelf. Ours doesn't.
2. If the advice is free but there's a product waiting at the end, that's not advice.
3. You can tell a lot about super advice by what the person giving it's trying to sell you.

There's a whole world of super advice that only exists to move you toward a property deal or onto a particular product shelf. The advice is the bait. That's not how we work. We're genuinely not incentivised by, nor aligned with, any financial institution or product provider, so when we sit down with you there's nothing waiting at the end that we need you to buy. That frees us to look at your super with clear eyes and tell you what actually serves you. Our team works on your plan together, advising clients across Australia by video. It always starts by listening to your situation first. Follow the link and book a no-obligation meeting to get super advice with nothing attached to it.

Angle 4: The independence you can actually verify

Variation 1 of 2
Independence you can verify
Headline: Independence you can actually check.

Hook options:
1. Every firm says they act in your best interest. Ask them who pays them.
2. Independent advice only means something if you can actually verify it.
3. The one thing missing from most super advice is independence you can check for yourself.

Nearly everyone in this industry says they put your interests first. Fewer can show you that no institution or product provider is paying them behind the scenes to say it. We can. Not being owned by, nor aligned with, any product provider changes the advice you get, because there's no product we're steered toward recommending. One of our directors was voted one of the 50 Most Influential Advisers in Australia, so the standing is real rather than asserted. Our team works together on every plan and advises clients around the country over video. And it starts, always, by listening. Open the link and book a no-obligation meeting to see what independent super advice actually looks like.
Variation 2 of 2
What best interest means when nobody pays us
Headline: Best interest, when nobody pays us to say it.

Hook options:
1. If you found us through an ad, you're right to ask what our angle is.
2. Wondering what "in your best interest" really means? It comes down to who's paying.
3. You should be sceptical of super advice you found in an ad. So ask the obvious question.

You saw an ad, you're weighing up whether to trust a firm you've never heard of, and that scepticism is healthy. So ask the obvious question: who pays us to give you this advice? The answer is nobody but you. We're not aligned to any product provider, which means when we say something's in your best interest, there's no commission bending the advice behind the scenes. Our founder has spent close to twenty years in this, our whole team works on your plan together, and we advise people across Australia over video. We start by listening to your situation before we say a word about what you should do. Hit the link and book a no-obligation meeting to put that question to us directly.

Angle 5: Your early 50s is when the super decision compounds

Variation 1 of 2
The window in your early 50s
Headline: The super decision that compounds in your 50s.

Hook options:
1. The super decision you make in your early fifties sets the next fifteen years of your life.
2. There's a window in your fifties where your super choices compound the hardest, and nobody warns you it's open.
3. If retirement still feels far off, that's exactly when this decision matters most.

Somewhere in your early fifties, the structure you choose for your super starts setting the next fifteen years, right through to and into retirement. Get it right and it compounds in your favour for a long time. Leave it and you can't buy those years back later. Forget the size of your balance for a moment. Time is what counts, the one thing you can't add more of. As we say, whether retirement is three years or thirty years away, the time to plan is now. We've been doing this since 2011, with the whole team working on your plan together and advising clients across the country over video. And it starts by listening. Follow the link and book a no-obligation meeting to make the most of the window while it's open.
Variation 2 of 2
Women, regaining control of super
Headline: Regain control of your super, on your terms.

Hook options:
1. A divorce or a loss in your fifties can leave your super feeling like someone else's territory.
2. If a big life change has left you unsure where your super stands, you're not behind, and you're not alone.
3. Regaining control of your finances after a life change starts with one unhurried conversation.

A separation, a divorce, the loss of a partner in your fifties can leave your super feeling like a room you were never really let into. Regaining control of it matters most exactly when life has shaken it loose. Our Women and Wealth program exists for this, a judgement-free place to get clear on where your super stands and what happens next, led by advisers who've spent years doing precisely this work. Independent, working as a team, advising clients across Australia over video, so wherever you are, you can be part of it. It starts by listening, at your pace, with no pressure. Tap the link and book a no-obligation meeting to take the first step back to being in control.

Long-Form Explainer Video Script 1 complete script

Offer: SMSF & superannuation advice (whole-of-life retirement partnership), booked via a complimentary discovery meeting
Estimated length: 4 minutes


If you're within sight of retirement and your super is now one of the biggest assets you own, this is about making sure it's structured to carry you all the way through the life you actually want on the other side of work. Not just parked in a fund someone else picked, doing whatever it happens to be doing, but working the way it should through the years you've been saving all this time for.

We're a boutique advice team in Perth, and we've been doing exactly this since 2011. Our founder has spent nearly twenty years in financial planning and specialises in self-managed super, so the questions that keep people up at night, whether an SMSF is right for them, whether their current setup is costing them, whether they've left it too late, are the questions we work through every single week. One of our directors was named one of the fifty most influential advisers in the country, which tells you the standard we hold ourselves to.

Most people don't realise this until they sit down with someone. Super is likely the largest financial asset you'll ever hold outside your home, and yet it's the one most Australians pay the least attention to. It just ticks along in the background for thirty years, and then retirement arrives and suddenly it's the thing your whole future rests on. The years right before you stop working are when good structure is worth the most, because there's still time for it to make a real difference, and that window doesn't stay open forever.

A self-managed fund can give you genuine control over that asset, but only when it genuinely suits your situation. That's where we start. We look at what you've got, what you're trying to reach, and whether an SMSF is actually the right vehicle for you, or whether you're better served another way. If it's the right fit, we help you establish it and manage it properly. And it sits inside a broader plan, the way we protect what you've built and grow it to and through retirement, so nothing's being handled in a silo.

A few things usually come up at this point. The first is whether your balance is even big enough to make a self-managed fund worthwhile. There's a point below which the complexity isn't worth it, and one of the first things we'll do is be straight with you about which side of that line you sit on. The second thing that comes up is whether this is just going to turn into a pitch for products. It won't. We're not owned by, or aligned with, any institution or product provider, so the advice you get is in your interest and nobody else's. And when people assume it might be too late for advice to change much, in our experience they're often the ones with the most still on the table.

This is for you if you've built something worth protecting and you want a real relationship with people who'll treat your money the way they treat their own. It's not for someone chasing a hot tip or a quick return, because that's not what we do, and it never has been.

So the next step is simple. Fill in the short form just below this video, and answer each question as plainly and truthfully as you can. It only takes a minute. Depending on what you tell us about your situation, we'll invite you to book a complimentary discovery meeting, either by video or in our Subiaco office, with no obligation and no pressure. It's a conversation about where you're headed and whether we're the right people to help you get there.

A couple of the people we work with put it better than we could.

One SMSF client of five years told us his adviser's attention to detail gave them complete confidence in their financial future, that he takes the time to understand their goals and gives clear, well-informed advice, and that he's always approachable and proactive.

Another couple said that since working with us, the quality of life they can afford has gone up, their debt and monthly overheads have come down, and their super is now set to let them retire early. Their words were, without that guidance we'd still be living pay to pay.

If any of that sounds like the kind of clarity you've been after, the form below is where it starts. Fill it in, tell us plainly where you're at, and let's find out whether we're the right fit for the next chapter.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome, and what happens next

First up, thank you for booking. It's a real step, and it tells us you've started wondering whether your super and your retirement are set up the way they should be, rather than just left to drift.

What happens on the call is probably calmer than you're bracing for. We start by listening. One of our advisers sits down with you, on a video call or in the Subiaco office if that's easier, and spends the time understanding where you're at, what you've built, and what you actually want the next stretch of your life to look like. From there they'll give you a straight read on whether a self-managed fund suits you, and whether your broader retirement picture is on track. If an SMSF isn't right for you, they'll say so plainly. We're not aligned with any product provider, so there's nothing to sell you into.

You should already have a confirmation with your time and the details to join, so keep an eye out for that. Over the next few days we'll also send you a couple of short emails. They cover the questions that come up on nearly every one of these conversations, so nothing catches you off guard when you speak with the team.

Before then, the most useful thing you can do is sitting right below this video. There are a few short clips on the questions people ask us most, things like whether your balance is at the point where an SMSF makes sense, or whether it's too late for advice to matter. Have a look through the ones that speak to your situation. That way the call isn't spent on the basics, and your adviser can put the whole conversation into your situation.

Watch a few of those, and one of our advisers will take it from there.

Video 2: What to bring

There are a few things worth having in front of you when you get on the call, mostly so the first ten minutes aren't spent hunting for numbers.

The main one is your super. Whatever you've got, including those older fund accounts most people have half forgotten about, and your partner's too if you're looking at this together. The easiest thing is to log into the portals beforehand so your adviser can see the real balances rather than work off rough guesses.

If an accountant already set up an SMSF for you and you're not sure the strategy behind it holds up, dig out the trust deed and the most recent annual return, and have a rough sense of what's actually invested in there today.

Property fits in the same way. For anything you own, inside super or out, your adviser will want the rough value, whether there's a loan against it, and whether it's your home, an investment, or premises your own business works from. And if you run a business or hold a senior role, they don't need the full financials, just a sense of how it's structured. Come with those few things and the conversation can get straight into what a plan would actually look like for you.

Video 3: Is my balance big enough for an SMSF?

This is the question people are most nervous to ask out loud, so you'll get a plain answer here rather than a runaround.

There's a rough guide the industry works to. As a couple pooling your super together, a self-managed fund tends to start making sense somewhere around $200,000 in combined balance. On your own, it's closer to $300,000. Below that, the running costs can eat into what you'd gain from the control, and we'd usually tell you to keep things simpler for now. Those are guides, not lines in the sand, and they're not fees we charge. They're just the point where the maths tends to turn in your favour.

But balance is only half of it. An SMSF earns its keep when you actually want to do something with the control it gives you, whether that's holding property, running a particular investment approach, or structuring things around a business. If your balance clears the guide but you don't want the extra involvement, it might still not be for you. And sometimes the balance is a touch under but a contribution strategy over the next year or two changes the picture entirely.

That's exactly the kind of thing your adviser will work through with you on the call, on your real numbers, not a rule of thumb. And if a self-managed fund doesn't leave you better off, they'll tell you, because we only set one up when it genuinely does.

Video 4: Is this just going to be a product pitch?

It's the worry a lot of people carry into any conversation with a financial firm, especially one they found through an ad, so let's be plain about how we're built.

We're not incentivised by, nor aligned with, any financial institution or product provider. That's not a slogan on a wall, it's the structure of the business. There's no bank behind us setting quotas, and no product shelf we're rewarded for filling. When an adviser here recommends something, it's because it sits in your best interest, and when something isn't right for you, they'll say so even though saying so earns us nothing.

That independence is the reason clients stay with us for eight, ten, twelve years and longer. A relationship like that only holds because the advice keeps turning out to be right, year after year, and because your adviser will always talk you through the complicated parts until you genuinely follow what's happening with your own money.

So the call is a conversation about your situation, with a team whose only job is to get it right for you. Come with your real questions, including the ones you've felt talked down to about elsewhere.

Video 5: Is it too late for advice to make a difference?

A lot of people booking these calls carry a quiet worry that they should have sorted this out years ago, and that it's somehow too late now. It very rarely is.

Whether retirement is three years away or thirty, there's almost always meaningful ground to make up. We've had clients come to us feeling behind and stuck living pay to pay, and within a few years their debt was down, their overheads were lower, and their super was projecting toward an earlier retirement than they thought possible. That happened because someone finally looked at the whole picture at once, super and tax and structure and timing together, instead of leaving it in fragments.

As retirement gets closer, the sequencing starts to count for more, how and when you move things, how contributions are timed, how income gets drawn later. Those are the years where good advice tends to pay for itself several times over. So leaving it late is rarely the problem people fear. The real cost is leaving it undone.

Bring where you're truly at to the call, even if it feels further behind than you'd like. Your adviser has almost certainly seen a version of it before, and there's usually more room to move than you'd expect.

Video 6: How Ultimum is actually different

You've got no shortage of options in Perth, so let me point to the two things that genuinely set the work here apart, without walking you through a wall of credentials.

The first is the whole-team model. At a lot of firms you're really buying one adviser, and your plan lives or dies on how much time that one person can spare in a given month. Here, every client's plan is worked on collaboratively. The self-managed side is led by a Certified Financial Planner with nearly 20 years' experience and a genuine SMSF specialty, so it's handled by someone who does this work deeply, not occasionally. And one of our advisers was voted one of the 50 Most Influential Advisers in Australia. You're getting the bench, not a single point of failure.

The second is the independence, and it runs through everything. We've been privately owned since 2011, not aligned to any institution or product provider, which means the advice you get is shaped around your life rather than around what someone upstream needs sold this quarter. That's why the relationships here tend to compound over many years, often more than a decade.

Bring your hardest questions to the call. The team would rather earn your trust on the work than on any pitch.

Pre-Appointment Email Sequence 0 emails
Broadcast Emails 5 emails
Email 1: Subject A: the asset most people never look at

Preview: super is likely your largest asset outside your home

Subject B: your biggest asset, on autopilot

Most people can tell you what their house is worth to the dollar and have no idea what their super is invested in.

That's an odd gap, because super is likely your largest asset outside your home, and for a lot of pre-retirees it's the thing that will actually fund the next thirty years. Yet it sits on a default option someone else chose years ago, and nobody looks under the bonnet until retirement is close enough to worry about.

The fix is modest. One clear look at what you're holding, why, and whether it lines up with the retirement you have in mind. Often the answer is that things are fine and you can stop worrying. Occasionally a few structural decisions, made now, change the shape of your retirement considerably.

If you want that look, we run a complimentary discovery meeting, by video or in our Subiaco office. No obligation, and you'll leave with a straight read either way.

Book a time here: [landing page]

Email 2: Subject A: when an SMSF actually makes sense

Preview: control is the point, and it comes with a catch

Subject B: the SMSF question worth getting right

A self-managed super fund is really a trade. You get control, and in return you take on cost and responsibility.

Below a certain balance that trade doesn't pay off, because the running costs of the fund outweigh what the control buys you. Above it, and with the right reasons, an SMSF can put you in charge of decisions your default fund would never let you make: how your money is invested, whether property sits inside your super, how the whole thing is structured for tax and for the people who come after you.

The mistake goes both ways. Some people set up an SMSF who shouldn't have, chasing control they didn't need. Others who'd genuinely benefit never look, because they assume it's only for the very wealthy or too complicated to bother with.

Which camp you're in comes down to your actual numbers and goals, not a rule of thumb. That's the sort of thing a first conversation sorts out quickly.

Book a discovery meeting here: [landing page]

Email 3: Subject A: what independent advice actually means

Preview: a small question that changes everything you're told

Subject B: who your adviser really answers to

There's one question that shapes every piece of financial advice you've ever received, whether you've noticed it or not: who does the person advising you actually answer to?

For years in Australia, a lot of advice came from firms owned by the same institutions whose products were being recommended. The advice was often fine. But the incentive sat in the wrong place, and the Royal Commission spent a long time showing where that leads. Since then, a lot of people have gone looking for advisers who stand entirely outside the product world.

That's the whole basis of how we work. We're privately owned and independent, free of alignment to any financial institution or product provider. When we recommend something, it's because it fits your situation, full stop.

It's a small thing to check and a large thing to get wrong. If you want advice with the incentive pointed the right way, that's the conversation to have.

Book here: [landing page]

Email 4: Subject A: is it too late to bother with advice

Preview: the answer surprises most people

Subject B: three years out, or thirty

A quiet worry sits behind a lot of first meetings: has the moment to plan already passed?

The people who ask it are usually a few years from retirement and feel like they should have sorted this out a decade ago. What tends to happen instead runs the other way. One couple came to us living close to pay-to-pay, carrying more debt and overheads than they wanted, with retirement looking like a compromise. In their words: "Since engaging Ultimum to manage our finances, the quality of life we can afford has increased, our debt and monthly overheads have decreased, and our superannuation projections are set to facilitate early retirement."

None of that required starting twenty years earlier. It required starting, and structuring what was already there properly. Whether retirement is three years away or thirty, the useful moment to look is the one you're in.

If that's where you are, book a discovery meeting: [landing page]

Email 5: Subject A: what a first meeting with us is like

Preview: what to expect if you've been bracing for a pitch

Subject B: what our first conversation is like

If you've been putting off getting advice because you're bracing for a sales pitch, this one's for you.

A first meeting with us is a conversation. We ask about your circumstances, your super, and what you want retirement to look like, and we spend most of it listening. There's nothing to prepare and nothing to buy. By the end you'll have a straight read on whether we can help, and if an SMSF or a different structure suits you, we'll show you the reasoning rather than ask you to trust it.

We've worked this way with Perth families since 2011, and a lot of our clients have stayed eight, ten, twelve years and more. That kind of tenure only happens when the first meeting was worth their time and every one after it earned the next.

If you've been meaning to sort your super out, this is the low-stakes way to start.

Book a complimentary discovery meeting here: [landing page]

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
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Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
5
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.